Cultural motion passed as council session

Cultural motion passed as council session

Adeje 30th May 2020

Adeje council approves a motion to support cultural training during the Covid-19 period


This plan is to support a sector that is particularly vulnerable during the state of emergency, and which represents 2% of the GDP of the Canarias


The Adeje council session yesterday, May 29th, voted unanimously to approve an institutional motion proposed by the PSOE and Unidad Podemos, to support training in the Canarian cultural industry which is currently suffering during this state of emergency.  It was pointed out that this is an industry that contributes 2% to the regional GDP, involving 5,000 companies and 26,000 direct and indirect jobs.


In recent weeks the Adeje mayor and members of the local government have been talking with various associations who have told of the precarious situations they are in economically and the need, more than ever, to count upon the support of local administrations.  José Miguel Rodriguez Fraga said, “Adeje has culture and training in its DNA as we understand that it is a fundamental part of our human development for everyone from birth to adulthood. We are aware of the difficulties the sector finds itself in given the crisis caused by this pandemic, with thousands of employees who work in the sector suffering, and the Adeje council  will now commit t doing all can to help alleviate the situation”.


The government group has made a commitment with the AIMCA (the association of the Canarian music industry) following a meeting with the association and councillors for culture and tourism, Maria Clavijo and Adolfo Alonso at the end of April.  The motion passed yesterday is a related part of the commitment Adeje has to the promotion of culture.


For the council, culture has to be at the heart of political development, and should be an essential element in the integration of the lives of the local population.  It is vital to recover the place culture had in our lives before the pandemic hit, always, of course, bearing in mind and obeying local health and safety measures.


Among the agreements approved yesterday in the monthly council session is the development of cultural activities online, using public media to publicise the events, in particular radio, online platforms and the council’s webpages.


At the same time the council will strengthen the promotion of local culture, helping local artists and companies with roots in the borough, giving recognition to the work they are doing locally, serving to support and help promote local brands.


Another of the agreements reached yesterday relates to a revision of the administrative conditions needed for flexibility in use of public cultural spaces for activities in the borough, making some adjustments to sectorial and artistic definitions, favouring the use of public zones and centres.


In the financial area, the motion will see the application of all possible economic sections budgeted, and where it is possible within health and safety measures, to see the realisation of cultural activities in 2020, with rules that should simplify and ease the application and approval of funding and financial assistance for such activities.


Ultimately the motion approved yesterday will consolidate culture as an intrinsic valuable part of a tourism borough such as Adeje. 


Finally, the agreement is also in line with the call by the regional government to create lines of cross-departmental aid to facilitate the recovery of cultural events in partnership with other government areas such as industry, tourism and education.







Department of Communications

Telephone Service For Older Residents

Telephone Service For Older Residents

Adeje 1 June 2020

Adeje continues to improve telephone services for older residents

The goal is to maintain contact with older people (aged 65-90), being aware of and meeting their needs

Adeje’s area of community welfare, and the senior citizens department, under Councillor José Antonio López Delgado, will continue with the telephone attention service for older residents that has been in operation.  A section of the departmental staff have dedicated their time to  keeping in touch with them, finding out if their situation has changed, their health, any changes in mobility, etc. 

“Being aware of the situation of the over 65s living in Adeje is the goal, to know their needs, the conditions in which they are living, how we can help a section of our society most vulnerable to Covid-19”, commented the councillor, who added that “we also want to be give them what they need to cover the essentials, as well as keeping them up to date on the current situation, the phases the de-escalation is going through, and how all of this affects them personally”.

These contacts also allow our senior citizens know that they are not alone during this health crisis and that they can depend upon the services on offer from the relevant council departments.

The data collected by the department has shown that, while there are a few older individuals living alone, most of the borough’s senior citizens have spent the pandemic living with family members.

In a few exceptional cases there are a number of older persons, the majority foreign residents, who live alone, but have been assisted by neighbours, friends, or by those who have been offering professional assistance.

Department of Communications

Adeje beaches open

90% of Adeje’s beaches are open 

The council is continuing to ask the public to use common sense so that the beaches and bathing areas don’t become infection zones.

Adeje’s tourism department, under councillor Adolfo Alonso Ferrara has confirmed that 90 % of the borough’s beaches will be open this weekend.  These are Troya I, II, Torviscas, Fañabé, Duque Sur and Norte, La Enramada, Varadero, Puertito, Pinque and Ajabo.  The bathing zones that are opening are  El Cabezo, Muelle, Puntilla de La Caleta, Salina and El Marqués

The La Pinta , El Bobo, and Las Galgas beach remain closed. The council also reminds all beach goers that whether beaches remain open is in their hands, and that everyone needs to use common sense to make sure the beaches don’t become infection zones.

The conditions for beach openings have meant use of materials in disinfection, cleaning, safety, maintenance, and the implementation of the anti- Covid 19 measures as set down by the regional and national government departments.    Furthermore the municipal water laboratory has been carrying out tests on the waters along the beaches and bathing areas and every single test has shown the waters are good for swimming.

The councillor with responsibility for the area has underlined the fact “that we are calling on everyone to have some sense of individual responsibility, and be careful. Remember that we have to maintain social distancing and abide by all the measures in place along the coast line, which are in place as part of this phase of the de-escalation of the state of emergency”.

Regarding security, where there is a lifeguard service it is currently operating from 10am – 6pm.  Bathing outside these hours is done at your own risk.

The hygiene and security measures that have been put in place by the Adeje council include a series of posters, in different languages, reminding users of the rules in place – again the hope being that the beach visitors will take heed and help keep the zones clean and open to everyone. 

Smoking is forbidden on beaches, as are pets (they always have been), the showers and foot showers may not be used at this time, you are also asked not to bring fridge boxes (though a snack and drink are allowed). Balls and lilos and inflatables are also not allowed during this time, and use of a towel on the beach is obligatory.

The recommendation is that people don’t spend more than a few hours every day, to avoid crowds and ensure that everyone can find a safe space on the beach when they go there.   You are also reminded that social distancing between people or family groups is the best way to avoid cross-over infection.

Department of Communications

Adeje beach reopenings

Adeje beach reopenings

Adeje 24 May 2020


Adeje will open their beaches in a phased manner during next week


The Council is calling on everyone to behave responsibly to ensure that beaches and bathing zones will not become infection hotspots


Following the approval of Order SND/440/2020, dated May 23rd, under which the Canary Islands has passed to Phase 2 of the de-escalation, and following meetings with technicians and the companies operating the concessions, Adeje council will open up the coastline in a phased manner next week. This gradual reopening over the coming days should mean that by next Friday all of the borough’s beaches will be open.


The decision is reflective of the prudence and precautions that have characterised the manner in which the council have managed this health crisis from the start.  The priority is and has been the health and safety of the people and in that regard the council is calling upon everyone who will be going to the beach to behave responsibly.



The Adeje council wants to ensure that the return to the beaches is done in as relaxed a manner as possible within the new normality, and that everyone takes care of their health.  That’s why the council have decided to use information as a tool, calling on people in general to be responsible and use their common sense.  Under the slogan (translated) ‘Our destination needs you to behave responsibly’, the council will be reminding people that the way we act today in these public spaces will determine our future – firstly as regards the health of the population, secondly in how it might affect the economy of the borough.


The measures that Adeje council will implement along the beaches will include posters in different languages, information will be shared by megaphone too, and through this it is hoped that the beach users will become aware of the need for certain behaviours to help avoid any risk of infection or new outbreaks of the virus.  Smoking on the beach is now forbidden, pets cannot come to the beach either (as has always been the case), showers and foot showers may not be used, you can’t bring a portable fridge either (though snacks will be permitted). Ball play and lilos are also not allowed at this time of the de-escalation, and use of a towel on the beach is mandatory.  There will be no sunbed hire until the protocols regarding cleaning and disinfection are in place to ensure hygienic safety for all users, as well as for the environment.  It is also recommended that no-one is on the beach for more than two to three hours, to avoid overcrowding and to allow all those who wish to use the beach to do so in safety and without risk.  Everyone is reminded that social distancing between people and family units is the main tool by which we can avoid the spread of Covid-19.


The conditions under which the beaches can open are cleanliness, safety and maintenance, as well as the implementation of the anti-Covid 19 measures established by the department and the regional government to avoid, as much as possible, any infections. Remember that the beaches (apart from a few exceptions) have not been cleaned since the start of the period of confinement. In recent weeks the borough’s water company have been carrying out an analysis of all the beaches and bathing zones ahead of their possible reopening, and all of the results have confirmed that the waters are suitable for bathing.


Regarding security, do remember that the lifeguard services will only be available from 10am to 6pm, and some bathing areas do not have a lifeguard service, and that will be pointed out in posters which will be going up over the coming days.


From tomorrow, Monday May 25th, recreational use of the following beaches, already open for sports and walking, will be allowed – Fañabe beach, La Enramada beach, and the La Caleta sport zone.  When the rest of the beaches and bathing areas have been thoroughly cleaned and security measures are in place they will also be opened.  It is important to remember that the central government decree was published yesterday and all of the measures cannot be implemented immediately, as in some cases there are procedures to be observed to ensure safety and security, in the decisions taken and in how they are to be carried out.


The opening of the beaches was originally announced for the start of Phase 3 of the de-escalation but was brought forward by the government, but still must be executed with caution and prudence.


The Adeje council is not ruling out the introduction of new measures in future weeks regarding the beach use by the public.





Department of Communications


Adeje to create 400 jobs over the coming months

Adeje to create 400 jobs over the coming months

Adeje 22 May 2020

Adeje plans to create 400 jobs over the next 11 months

The fundamental objective is to reactivate the economy, and Adeje have earmarked 8 million euro for local sustainable projects

This year Adeje will spend €88.4 million – €90.5 million.  The council will readjust investments, continue to offer flexible payment schemes for local taxes for families in difficulties, reduce certain taxes such as rubbish collection, and use the 2019 budget surplus.

This important financial injection into the local economy will come from two sources: the ordinary budgetary funds and use of the 2019 surplus, which is about €10 million.  The use of this latter source of money hasn’t been done prior to 2020 and the council will be using the maximum allowed under law, to address social emergencies – €2 million – and invest in sustainable economies.  €8 million will go towards the reactivation of the sectors most hit by the crisis and to propel the revival of small and medium businesses which will also stimulate the economy.

Councillor for the development of territory local development and employment, Manuel Luis Méndez, commented, “one of the priorities in the creation of this year’s budget estimates has been the creation and protection of employment and Adeje businesses, many of whom having already benefited from a specialised consultation during these months, and taking into account the situation of the many workers who have contacted the department.  Our motivation is to recover, improve and defend out productive sector and uphold the diversification of the economy so that the recovery can be progressive, safe and beneficial”.

The sections of the budget that have increased most are those relating to employment training, and help to avoid job loss,  training to increase employment potential and help for small businesses and the self-employed, with an investment of €3.6 million, a 270% increase on funding for the same sectors last year. 2019. This additional funding will be in conjunction with other administrations, and the aim is to create 400 new jobs over the coming 11 months as well as save a further 400 jobs in danger of being lost, with direct assistance to businesses and the self´-employed.  

Among the projects outlined there is attention to those businesses who have during the state of emergency, with co-ordination planned between Adeje council and other administrations, such as the Tenerife Cabildo.  There are also courses to adapt to the new digital economy already open for registration, such as IT training, online sales, etc. This kind of training was already being offered but has been adapted somewhat to the new needs and measures that are now in place as a result of Covid-19.

 Adeje council is looking to use €8 million from the budget surplus in sustainable investments, rolling out a number of different investments in small and medium infrastructures.  The money will also be used to improve public spaces and in projects designed to reactivate the economy, avoid the collapse of local companies and recoup existing jobs.

There are plans for the evolution of ‘green’ employment, based in what is now the Parque Central, as an essential element for the future of the borough.  Another project to generate employment will be hiring people to work on embellishment of neighbourhoods in Adeje, with the strong involvement of residents in each zone.  Converting neighbourhoods into shared community spaces will be one of the main objectives of this plan.

The following project will see work on the elimination of architectural barriers in public buildings and zones where people with reduced mobility have difficulties. 

All of these employment plans will be carried out by the Adeje council and the council funding, with contracts for up to 200 people, and we hope to be able to double that number when conventions with the Cabildo and the regional government have been agreed upon.

In parallel with these employment plans there are three alternative training programmes (PFAE) in creation, underwritten by the Canarian employment services and the Adeje council.  One will be in bar and restaurant work for those over 30, there will be a course in lifesaving for under 30s and one in socio-cultural entertainment for under 30s.  All in all 45 people who are currently unemployed (15 on each course) will be one these courses lasting 11 months and paying 75% of a minimum wage.



Companies and the Coronavirus

At the end of 2019 Adeje had 2,230 self-employed workers and 1,164 merchant businesses, and in March of this year the council did send a questionnaire to companies asking how they were faring since the state of emergency was declared. To date 300 replies have been received, which are helping the relevant departments assess how the current measures in place are affecting the commercial life of the borough.  


The main objective was to help companies clarify the difficulties the many of the new measures were creating, and the council also sought to see which companies would now look to sell online offering help where they could.  Over 100 companies signed up and are using the Adeje platform to sell to the consumer, and that option is still open to companies to use today.   The council has also been helping those Adeje-based workers who have found themselves unemployed or on the ERTE as a result of the state of emergency, and to date has carried out over 1,000 consultations over the phone or online.